Week 10: Twitter

Welcome to Week 10:
Twitter

I remember the first day I joined Twitter in 2008. It was at the NAACP National Convention in New York, New York. I hear they named that city twice because it was so good! :) From that point on, I was hooked! Twitter is great for staying current and up to date on trends. It was also great for connecting with people near and far. I learned the power of the hashtag here. Hope you enjoy Week 10 as much as I did!
 
REFLECTION QUESTION:

1. Lurking is a term used for people who do not engage in conversation on Twitter, but just watch. How can lurking help you become a better listener via Twitter? 
2. A current trend on Twitter is the use of the thread. How can you use threads (How to) to bring you closer to getting noticed?
3. Visit Jared Polin's Youtube Channel. What features in his video could help you get noticed? (Tweeting out video can help you get noticed too!) 

Week 9: Snapchat

Welcome to Week 9:
Snapchat

I must admit. I fall into the category of underestimating Snapchat! In fact, before reading chapter 9, I deleted the app because I rarely use it even just to be social with friends. Yet, after reflection, I understood some key points on why I need to pay a little bit more attention to Snapchat! (Especially if your content is directed towards teens) 
 
REFLECTION QUESTION:

1. DJ Khalid was able to expand his personal brand using Snapchat? What made the culture of that app feasible for his growth? How can you leverage that same culture? 
2. What are the challenges of using SnapChat to market your brand? 

Week 8: Musical.ly

Welcome to Week 8:
Musical.ly

Chapter 8 is another short chapter filled jam-packed with information. Chapter 8 focuses on a social media tool known as Musical.ly. It is only widely used by tweens and teens, but has great value when used strategically!

REFLECTION QUESTION:

1. What is Musical.ly? 
2. On page 144, we learn an important lesson about building a business. Sometimes our best lessons come through error. Strive to be your best, but when it does not work out, make changes and keep going. What changes can you tweak to improve your business? 
3. What are your ahh moments from Chapter 8? 

Week 7: Getting Discovered

Welcome to Week 7:
The Discovery Process

Chapter 7 is literally 3 pages long and might honestly be my favorite chapter in this book because it focuses on the value of collaboration and how to leverage the authenticity of these connections.  This chapter also reminds me of the hard work that is needed to continue the journey of growth!

REFLECTION QUESTION:

1. Research Hashtags that fit your brand. Make a list of hashtags that you will use strategically when engaging with others on Social Media!
2. How can you partner with others to increase your exposure? 

ACTION STEPS: As we reflect on the sacrifices of our Military in the U.S., we see the countless ultimate sacrifices that have been made, I encourage you to be grateful for all the opportunity we have on this Memorial Day. Please take a moment of silence with me in honoring their lives so we can live freely today.

Week 6: Social Media Tools: Facebook

Welcome to Week 6:
Social Media Tools: Facebook!

The second part of this book is all about “Creating Your Pillars”. These are the Tools that you can use to market your message. Chapter 6 focuses on the power of Facebook. As a user of Facebook who is just recently using their page features, I would describe myself as a novice as I get serious about using their Back Office marketing tools, but I am finding them useful.

REFLECTION QUESTION:

1. Do you have a Facebook page? If not, why not?
2. Identify features of Costa Kapthanais’ story that can be replicated to help build your personal brand. Name and explain one feature that would be useful to you. 
   • a. NOTE: Your strategy might not always look the same as someone else’s and that is okay, but there surely are best practices that everyone can benefit from. In business, you can always learn from someone else because someone else is always doing it better! In the end, go with your gut with a combination of research! 

Action Step: Make a Facebook Page and take some time to explore some features. 

Admiration: Review Costa Kapothanasis’ IG page (COSTAKAPO) and identify positives of their branding and if they align to your strategy to be used for your brand growth.  Use the hashtag #BlueCheckBookClub @MissReed and @garyvee. 

Week 5: Validate Yourself

REFLECTION QUESTION:

1. Not seeing your dream come to life can be depressing at times.:( What activities and/or habits do you engage in to ensure that your mood is conducive for productivity?  

2. Pat had to make a tough decision to invest in his own brand when he was approached with a great offer from a former co-worker. Write an affirmation to reflect on that will keep you focused on the big picture.

3. Share an intriguing statement. Take a picture of the statement and upload it to the discussion board. Explain why that statement pushed you into deeper thinking.   

• Admiration: Contact Pat Flynn IG: PatFlynn Smart Passive Income. His story was motivating to me as I loved how he just jumped in and rolled with it. It is inspiring! Use the hashtag #BlueCheckBookClub @MissReed and @garyvee. 

Week 4: What's Stopping You?

REFLECTION QUESTIONS 1)  Name one excuse that you give that prevents you from jumping deeply into your business. Explain your new thought process that you are going to replace this excuse with. What actionable step are you going to take to bring your vision to life instead? 

Week 3: The Eighth Essential: Content

Reflection Questions

1) Growing your personal brand is just as much an emotional journey as it is a rubber to the ground experience. How can becoming someone who documents vs. being a creator alone liberate you from the stresses of building your personal brand?  

2) On Page 83 Gary reminded us that "Cassius Clay was only 21 when he declared, " I am the  greatest."  What is your personal declaration?

3) Who's story from chapter 3 impacted you the most? Explain how their story impacted your growth?

Week 2: What (Still) Matters

Welcome to week 2 of #BlueCheckBookClub!

Take time to reflect on the following questions and respond to comments by March 30th. My goal is to provide you with an opportunity to reflect and apply the content shared in CRUSHING IT by Gary Vaynerchuk. Only persons with the link are able to view this post. Additionally, feel free to direct those who would like to join our book club to https://www.rianreed.com/book-club/. 

• REFLECTION QUESTIONS
  1) Review the factors that STILL matter. (Intent, Authenticity, Passion, Patience, Speed, Work, Attention) Discuss how you have been effective in one of those areas and discuss one area that you need to make improvements on.
• Admiration: Contact someone from Chapter 2 via social media and share how the content in chapter 2 has impacted your growth. Use the hashtag #BlueCheckBookClub and @garyvee. 

 

Week 1: The Path is All Yours

Welcome to the first week of #BlueCheckBookClub!

Take time to reflect on the following questions and respond to comments by March 24th. My goal is to provide you with an opportunity to reflect and apply the content shared in CRUSHING IT by Gary Vaynerchuk. Only persons with the link are able to view this post. Additionally, feel free to direct those who would like to join our book club to https://www.rianreed.com/book-club/. 

REFLECTION QUESTIONS

1) What makes your personal brand powerful? This is your secret sauce that makes you shine.   

2) There is opportunity in being in last place! Think about your own last place story. How can you monetize this experience? (page 22 to 27) 

Thanks for being apart of this journey with me!