Week 9: Snapchat
Welcome to Week 9:
I must admit. I fall into the category of underestimating Snapchat! In fact, before reading chapter 9, I deleted the app because I rarely use it even just to be social with friends. Yet, after reflection, I understood some key points on why I need to pay a little bit more attention to Snapchat! (Especially if your content is directed towards teens)
- DJ Khalid was able to expand his personal brand using Snapchat? What made the culture of that app feasible for his growth? How can you leverage that same culture?
- What are the challenges of using SnapChat to market your brand?