Week 9: Snapchat

Welcome to Week 9:

I must admit. I fall into the category of underestimating Snapchat! In fact, before reading chapter 9, I deleted the app because I rarely use it even just to be social with friends. Yet, after reflection, I understood some key points on why I need to pay a little bit more attention to Snapchat! (Especially if your content is directed towards teens) 

  1. DJ Khalid was able to expand his personal brand using Snapchat? What made the culture of that app feasible for his growth? How can you leverage that same culture? 
  2. What are the challenges of using SnapChat to market your brand? 
Rian Reed1 Comment